• Safer nicotine products (SNP) deliver nicotine with a significant reduction in risk as compared to combusted tobacco products – there is ‘No Fire, No Smoke’
• International evidence shows that these products are safer for the individual smoker, immediate family and bystanders than smoking cigarettes
• The provision of safer ways of delivering nicotine enables people to continue using nicotine but to avoid the health risks of smoking
• ‘Quit or Die’ is no longer the only option for those who cannot give up nicotine. SNP – including e-cigarettes, heat-not-burn products and Swedish snus offer another way - ‘Quit or Try’
• The rapid rise in the use of SNP has been driven by consumer demand often in the face of public health or government opposition
• Flawed science, misleading public information and sensational media reporting are all sowing seeds of doubt about SNP among consumers, politicians and the general public
• Banning these products, or subjecting them to onerous regulation or high taxation effectively deny access to potentially lifesaving products
• SNP could not only effect a global revolution in public health but also at no cost to governments

(Source: No Fire, No Smoke Global State of Tobacco Harm Reduction, 2018 (2018). London: Knowledge-Action-Change)

Dr KK Aggarwal

Padma Shri Awardee

President Elect Confederation of Medical Associations in Asia and Oceania   (CMAAO)

Group Editor-in-Chief IJCP Publications

President Heart Care Foundation of India

Past National President IMA