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Can a doctor advertise to solicit patients?

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eMediNexus    17 June 2021

No, it is unethical for doctors to advertise in order to procure patients. Section 6.1 of the Code of Medical Ethicsof the Medical Council of India (MCI) does not allow doctors to advertise.

6.1 MCI Act: Advertising

6.1.1: Soliciting of patients directly or indirectly, by a physician, by a group of physicians or by institutions ororganisations is unethical. A physician shall not make use of him/her (or his/her name) as subject of any formor manner of advertising or publicity through any mode either alone or in conjunction with others which is ofsuch a character as to invite attention to him or to his professional position, skill, qualification, achievements,attainments, specialities, appointments, associations, affiliations or honours and/or of such character as wouldordinarily result in his self-aggrandisement. A physician shall not give to any person, whether for compensationor otherwise, any approval, recommendation, endorsement, certificate, report or statement with respect of anydrug, medicine, nostrum remedy, surgical or therapeutic article, apparatus or appliance or any commercial product or article with respect of any property, quality or use thereof or any test, demonstration or trial thereof,for use in connection with his name, signature or photograph in any form or manner of advertising throughany mode nor shall he boast of cases, operations, cures or remedies or permit the publication of report there of through any mode.

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