On Sunday, Vice-Chancellor of Rajiv Gandhi University of Health Sciences (RGUHS) S. Sacchidanand have urged doctors in general and Medical Council of India (MCI), to raise their voice against misleading advertisements associated to health.

Dr. Sachhidanand was speaking at the first State-level conference of doctors writing in Kannada on the Indian Medical Association (IMA) premises and said that there are a lot of advertisements in print and visual media claiming on stopping hair loss and reducing body weight. He further said that doctors should fight against such unreasonable claims which are made without any basis. The MCI should take the initiative regarding it.

These fabricated claims should be contradicted by doctors and come out with literature giving the right knowledge and evidence to people.

President of Kannada Sahitya Parishad Manu Baligar said that literary works by doctors has played an essential role in making Kannada literature rich in content. He further said that such works mattered the most at a time when the juggernaut of English and Hindi was progressing. In the past, there was a session on the concerns of doctors and it was conducted by Na. Someshwara, who is the host of Doordarshan Chandana channel’s popular quiz show “That Anta Heeli”.

The IMA had presented the annual best Kannada writer awards to Karaveera Prabhu Yalakonda and D.S. Shubhalata. The IMA had also organized an exhibition of books written by doctors which included books written by doctors Girijamma, M.D. Surayakanth, H. Bhaskar Acharya and Saleem Nadaf.