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How to handle negative press |
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How to handle negative press
Dr KK Aggarwal,  12 April 2018
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No marketing strategy works as best as ‘word of mouth’ in the health sector, even in this digital age. Patients still rely on recommendations from friends and relatives when choosing a doctor or hospital. While you may enjoy a stellar reputation, negative or unfavorable publicity is to be expected from time to time. It’s not all rosy all the time. However, a negative word of mouth or a negative story in the press can be nightmarish for the doctor and the healthcare establis
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