How to handle negative press
No marketing strategy works as best as ‘word of mouth’ in the health sector, even in this digital age. Patients still rely on recommendations from friends and relatives when choosing a doctor or hospital. While you may enjoy a stellar reputation, negative or unfavorable publicity is to be expected from time to time. It’s not all rosy all the time. However, a negative word of mouth or a negative story in the press can be nightmarish for the doctor and the healthcare establis
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