Strategies of Harnessing the Social Media to Improve the Impact & Reach of ISNCON 2017

Dr Arvind Conjeevaram, Bengaluru; Dr Manish Rathi, Dr Raja Ramachandran, Chandigarh; Dr Sanjeev Nair, Chennai; Dr Manisha Dassi, Dr Garima Aggarwal, UP; Dr Amit Langote, Dr Mayuri Trivedi, Dr Umesh Khanna, Mumbai; Dr Sidharth Kumar Sethi, Gurugram; Dr Tejas Desai, USA

• Social media (#SoMe) have been used in and enriched conferences all over the world.
• At ISNCON 2017, the organizers went one step ahead and formed a #SoMe team to help in the spread of knowledge to more than just the attendees.
• This study aimed to look at how adopting different social media strategies helps in increasing the reach of conference scientific content worldwide.
• A campaign was led on Twitter, Facebook and Whatsapp using #ISNCON starting 2 months prior to the conference date.
• The study concluded that social media help to a great extent in disseminating the scientific content of conferences. This was achieved at the ISNCON 2017 by live tweeting as well as live streaming conference content.
• Facebook and Whatsapp posts were an important avenue for distributing conference content.