The purpose of a new study published in the Journal of Clinical Hypertension evaluated the effectiveness of blood pressure BP control and determined independent predictors associated with effective control among patients with hypertension on drug treatment. This large cross sectional study performed in two metropolitan areas in Brazil s southeast region identified a total of 43 647 patients taking antihypertensive treatment. It was observed that less than half of the patients 40.9 had controlled BP. Independent predictors of BP control were found to be age eating fruit daily physical activity previous cardiovascular disease male sex diabetes mellitus ethnicity and obesity. From the results it was inferred that simple variables associated with BP control may be utilized for knowledge translation strategies aiming to reduce the burden of hypertension.