1. Transparency means having nothing to hide. It allows its processes and transactions observable to outsiders. It also makes necessary disclosures, informs everyone affected about its decisions, and complies with legal requirements.  It ensures that all of a company’s actions can be checked at any given time by an outside observer.
2. Accountability makes more than transparency to build integrity as a company. It also mean answerability or liability. Accountability, is more than blame. It’s about having ownership over one’s actions whether the consequences of those actions are good or bad. Accountability covers not only failings, but also accomplishments. People who have no sense of ownership over their tasks don’t feel the motivation to do more than what’s expected of them.
3. Keeping the enterprise data secure from unauthorized access. There is simply no compromise for this. Companies that experience security breaches involving the exposure of their clients’ personal information quickly lose their credibility.

Taken together, transparency, accountability, and security define a company’s integrity.