Medico Legal Corner
When can a complaint be filed with the Advertising Standards Council of India (ASCI) against an advertisement?
Dr KK Aggarwal and Ms Ira Gupta, 13 May 2018
The objectives of the ASCI are to monitor, administer and promote standards of advertising practices in India.A complaint can be filed with the ASCI if the advertisement:Is not truthfulIs not based or supported by independent researchIs offensivePublished without the permission of the person, firm or institutionMisleading the consumerContains any claimDescribes products as freeClaims that if one product is purc
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