The Indian Council of Medical Research (ICMR), the apex body in India for health research, has unveiled its new branding guidelines, involving script along the exterior of the existing logo.

Devanagari script

The dot and the Devanagari script in the exterior reflect the Indian roots of the council; the round and softer lettering depicts care and solidarity with science; and the straight line imparts strength, professionalism and efficiency. The 107-year-old council is one of the oldest medical research bodies in the world.

The ICMR logo has undergone multiple evolutions over the century.

The recent identity will supplement the main logo of the council, which represents the lamp of knowledge with Parikshakarino hi Kushala Bhavanti, a Sanskrit shloka meaning ‘those alone are wise who act after investigation’.

Health challenges

Unveiling the new identity, Prof Balram Bhargava, the Secretary, Department of Health Research, and the Director-General, ICMR, said “This new identity is more than a change of symbol. It is a symbol of change. Brand ICMR has always been in the forefront of health research in the country and contributed to country’s well-being through its path-breaking research and solutions. The new identity portrays the ICMR’s commitment to be responsive to emerging health challenges through three fundamental differentiators — innovation, professionalism and people.”